Start-up Workshop.

Grow your startup, attract investors and make the world a better place.


LIVE 90-min WebClass

Wednesday, 8th March 2023 | 2:00pm - 3:30pm EST

Upcoming Workshops EMEA, APAC, North America                Find out more

Are you ready to cross over from being self-employed to being an entrepreneur?

Being self-employed means having to contend with sales, marketing, administration and all the various operations require without being paid more for these roles. It’s lonely, it’s hard and often feels unrewarding.

Being an entrepreneur means running a business, which has a life of its own. A business can employ people. It can afford to pay healthy incomes, and the owner can take a holiday. A business has promise – it could be global, make an impact and create some real wealth for those involved.

A Clear Concept.

You need an answer for the basic questions people will ask: What’s this product or service about? What problem does it solve? Why should people listen to you?

A powerful concept is aligned to an origin story that's more than just about making money. It clearly establishes the value that you offer for your client and also how you can get paid for it.

In the early stages of business, you need to focus on establishing value and revenue, and both require these four elements:

An Engaged Audience.

Before you worry about ‘the market’ of people who’ll buy from you, first consider identifying and building your audience: people who are first willing to pay attention to what you have to say and offer.

Having an engaged audience starts with identifying your ideal client and their pains and problems in great detail. Without this, creating the right content that opens the door for engagement and generates signals of interest will be a struggle.

If you're...


A Compelling Offer.

Develop a product or service that is a full and remarkable solution that people can buy, and make it easy for them to buy it with the right collateral.

Your ideal client needs a full and remarkable solution to their pains and problems, and simply being good at what you do is no longer enough. Establishing your unique method of solving the problem and forming a packaged offer allows you to escape the time-for-money trap.

Consistent Sales.

To do the work you must win the work. You need to maintain a rhythm of consistent leads, appointments, presentations and sales (LAPS).

Most entrepreneurs fall into the trap of doing anything but sales because having sales conversations can be awkward or frustrating. But mastering the right sales methodology is key. With it, you can handle objections and offer value  – without leaving you feeling 'salesy'.

You’re an entrepreneur who’s in the early stages of business and maintaining a full-time or part-time job for your main source of income.

Early stages

Launching something new

You have an existing business or have just started a new one and are launching a completely new product or service.

Stuck in StartUp mode

You’re an entrepreneur who’s been in business for a while, but feel stuck as your business is unable to expand operations and generate higher revenues.

but would like to be a full-time entrepreneur, with a business that can employ a team, afford to pay healthy incomes for everyone involved, and allows the owner to take a holiday, then you need to master the CAOS and prove value.

Join Glen Carlson for this quick session designed for early-stage entrepreneurs, where you'll:

  • Gain clarity around your CAOS (Concept, Audience, Offer, Sales)
  • Learn how to build the foundations of Value into your business today so you can easily expand your Influence later
  • Discover how to start moving your business towards the Lifestyle or Performance stage of the Entrepreneur Journey


Dent develops entrepreneurs to stand out, scale up and make a positive impact.

Since 2010, we’ve run world leading business accelerators and events, and over 3500 businesses have been through our Accelerators delivered by our teams in the United Kingdom (EMEA), Australia (Asia Pacific) and Canada (Americas).

We are a multi-award-winning training organisation. Our programmes are recognised by the Institute of Leadership and Management and CPD, and our team holds an Investors in People Gold accreditation. Most recently, we were awarded Business Enabler of the Year 2021 (Lloyds Bank British Business Excellence Awards) and Business Advisor of the Year 2021 (Growing Business Awards).

We’ve worked with businesses of all shapes and sizes from startup to billions in revenue, as well as celebrities, respected veterans, academics and sporting heroes, ensuring they have a business strategy that enables them to keep doing what they are great at.


What you need to identify and attract investors.

The reality is: there are funds out there. Most people just don't have the tools - or the right pitch - to get them. Learn the inside tips and tricks for how to secure funding and investors, to really launch that start-up with a bang.

Start-up Workshop

LIVE 90-min WebClass

Discover the Key Person of Influence method from the bestselling book, and take the Scorecard to get your Influence score and report.

Can't make it?


Start-ups don't succeed unless you learn how to organise the CAOS!

Wednesday, 8th March 2023 | 2:00pm - 3:30pm EST

Wednesday, 8th March 2023
2:00pm - 3:00pm EST

Wednesday, 8th March 2023
2:00pm - 3:00pm EST

Mike is Co-Founder of Dent Global, the company that brings you this event. With offices in the UK, USA, Singapore and Australia, Dent has been recognised as one of the fastest growing businesses in Australia (BRW & Smart Co 2014), Gold Investors in People (UK 2019) and dubbed ‘The world's leading personal brand accelerator’ by Huffington Post and ‘One of the top business growth accelerators in the world’ by 

At this event, Mike will be sharing the strategies and best practices for how you can stand out, scale up and have a much bigger impact in your industry.

Mike Reid

Hosted by...

Mike Reid